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Identification: Matching an event, team or personality to your brand, ascertaining its involvement in your marketing mix and maximising what you can get for your money.
Evaluation: Indepth analysis of an existing sponsorship portfolio measured against your performance objectives in order to deliver a fair representation of it's net worth - and the case for renewal.
Activation: The delivery of up-coming or existing sponsorships that have not lived up to expectations and for the assurance that new sponsorships deliver what you intend. |
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