What should you sponsor? How should you sponsor? And how do you make it work.
Whilst working with only the finest exceptions in their respective field of motorsport, Karbon Racing is principly a sponsor-side agency; representing the sponsor and not the rights holder, team or event.
This subtle mix has enabled us to maximise the return on sponsor investment, increase our portfolio offering and provide more accountability to our sponsors.
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Identification: Matching an event, team or personality to your brand, ascertaining its involvement in your marketing mix and maximising what you can get for your money.
Evaluation: Indepth analysis of an existing sponsorship portfolio measured against your performance objectives in order to deliver a fair representation of it's net worth - and the case for renewal.
Activation: The delivery of up-coming or existing sponsorships that have not lived up to expectations and for the assurance that new sponsorships deliver what you intend. |
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